Week 1
Research and supporting cleanup
Deep search research on what's ranking for Bay Area garage conversion queries. In parallel, titles and descriptions get rewritten on the four supporting blog posts.
We pulled your search data this month while planning your first blog posts. What we found changed the recommendation. We'd like to propose a more focused approach for the next 60 days.
Your site is showing up in Google more than most builders your size. That's the result of the content already in place. The brand has earned visibility.
When your pages appear in Google, almost nobody is clicking through to your site. Looking at your garage pages specifically, the gap is stark.
Two problems compound. The title that shows in Google is generic, so people don't click. And when they do land on the page, it doesn't answer what they actually came looking for: cost, permits, timeline, examples in their neighborhood.
No city. No licensing signal. No mention of cost, permits, or timeline. Nothing for the searcher to grab onto.
Location, license, permits, and a clear offer. The same searcher now sees a reason to click — and the page beyond it needs to deliver on the promise.
Originally we planned two blog posts in May. After seeing your data, we'd like to redirect those hours into something with a much higher chance of moving the needle: rebuilding your garage conversion page from the ground up, then measuring the result.
Adds two new pages to a site that already has 322. Helpful long-term, but the existing pages doing the work today still don't convert.
Full rewrite of your Garage Conversion page, plus search optimization on the four blog posts feeding it. Measured over 60 days.
Full rewrite of your highest-impression page using best-in-class search research. The new page answers what real Bay Area garage-conversion searchers ask: cost, permits, timeline, what's possible in their lot, licensing, and what working with you looks like. Built to rank, built to convert.
The four garage blog posts already on your site get titles, descriptions, and headers rewritten to match what searchers want, plus internal links pointing toward the rebuilt service page. Light touch on content where the article misses the point.
A 30 to 60 day measurement window. We check Search Console weekly and report at day 30 and day 60. The signal we're watching: impressions holding, click-through rate climbing, and whether the page starts pulling in form submissions.
Scope stays tight on garage. ADU and other services stay untouched this round. These five pages account for over 95% of all garage-related impressions to your site.
We want to be upfront about where this work ends. Search engine optimization is a deep field. We're touching one focused slice. The rest stays as a separate conversation if it ever becomes a priority.
Deep search research on what's ranking for Bay Area garage conversion queries. In parallel, titles and descriptions get rewritten on the four supporting blog posts.
Full rewrite of the Garage Conversion page. We send you the draft for review before it goes live. Once approved, it ships and gets re-submitted to Google for re-crawl.
Short Search Console report. Are impressions holding, is the click-through rate moving, are searchers landing and staying? Early signal only — rankings need time to settle.
Final report on what changed. We decide together: did the test work? If yes, do we apply the same play to ADU next? If the result is mixed, what do we adjust? Blog posts can resume from here.
Approve the swap. Pause blog posts for May. Rebuild the Garage Conversion page with on-page tuning across the four supporting posts. 30 and 60 day check-ins, then we decide together what's next.